Posted by Greece ranks in the middle of the EU in terms of cigarette prices. The average price for a pack of 20 cigarettes in many cities and tourist areas is between €4.40 and €5.50. In large cities or heavily touristed zones, prices can be slightly higher, especially for well-known international brands.
Typical Price Ranges
Greek brands are usually available in many shops for €4.00–€4.60.
International brands (e.g., Marlboro, Lucky Strike, Camel) are often slightly more expensive, typically €5.00–€5.90 in busy locations.
In cities like Athens, prices for premium brands can exceed €5.40, while prices are somewhat lower in less central districts and on islands.
On Crete and in other tourist regions, local variations may occur: Prices are occasionally slightly lower in more remote shops and higher near beaches and shopping streets.
Prices in Greece – Information for Tourists
Cigarettes in Greece usually have fixed prices, which are largely adhered to. Whether in Athens, Rhodes, Corfu, Santorini, or Mykonos, cigarettes should always cost the same. Black markets for cheaper imported cigarettes are mostly found in larger cities like Athens and Thessaloniki.
See also: Smoking ban Greece
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Why prices vary
Brand Markup
International brands cost more than domestic varieties. Retailers in high-traffic areas often deliberately use higher margins, especially for tourists.
Taxes & Duties
A large portion of the price consists of statutory taxes. This tax component forms the basis to which retailers then add their markups.
Location & Operating Costs
Kiosks or shops in town centers, near airports, or popular beach resorts have higher rent and transportation costs, which are reflected in the price.
Black Market & Illegal Goods
Strikingly low prices can indicate smuggled goods, counterfeits, or illegal trade. Such goods carry legal risks, among other things.
Legal Regulations & Purchasing Options
Since 2025, proof of identity has been mandatory when purchasing tobacco products in Greece – retailers are required to verify age.
Smoking is generally prohibited indoors (bars, restaurants, public buildings). Violations are punishable by fines.
When carrying cigarettes within the EU, guideline quantities (e.g., 800 cigarettes) are provided as a reference, not as guaranteed duty-free allowances. When entering from non-EU countries, significantly lower duty-free allowances are often permitted (e.g., 40 or 200 cigarettes).
Keep your receipts, especially if you are carrying quantities close to the limit considered “personal use.”
Money-saving tips for travelers:
Purchase cigarettes in supermarkets or shops located away from tourist hotspots whenever possible.
Choose local or Greek brands if the brand name is less important to you – they are often significantly cheaper.
Avoid offers that seem too good to be true; the risk of counterfeit products is real.
Compare prices on-site, especially at kiosks versus supermarkets.
Keep your receipts and identification with you – they can be useful if needed.
Health Advice & Thoughts on Smoking
Even though Greece offers relatively moderate prices compared to some other EU countries, smoking remains a health risk. It increases the risk of cardiovascular disease, lung disease, cancer, and other chronic illnesses. Travelers are advised to respect non-smoking areas and laws, and consider whether reaching for a cigarette is truly necessary – especially on vacation, when stress, the climate, and activities already provide a wealth of impressions.
According to media reports, cigarette prices in Greece are also expected to rise soon. It remains unclear whether cigarette prices will remain at this level throughout 2026.
Prices & money in Greece
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